II Finnish Transforming Audiences, Transforming Societies Conference: From Audience to Users and Beyond

6.-7.6.2011, Aalto University, Helsinki
Venue: TUAS-talo, Otaniementie 17, Espoo

Why and in what ways do people use different media?
How are experiences and meanings in the daily uses of media evolving? Do individual media users add up to collective subjects called audiences? Or do people rather constantly shift back and forth between audiencing and acting in various other media-related roles? How are audiences constructed, by whom and for what purposes? What is happening to practices of use along with digitalization and the increasing popularity of personalized, networked and mobile media forms?

Welcome to a multidisciplinary conference in Aalto University where we will discuss people’s media relations, user experience and the methods of empirical audience research. Conference is part of the European audience research network ‘Transforming
audiences, transforming societies’ (COST Action ISO906).
The aim of the network is to map and link research on evolving audience practices in different countries and encourage cross-national research initiatives
and collaboration.
From Audience to Users and Beyond is the second Finnish COST Action-seminar.
The first conference was organized in Tampere University 3.11.2010 (http://www.uta.fi/cmt/cost/tapahtumia/audience_activities_3_11_2011.html).
The organizer of the second conference is Aalto TAIK
Department of Media in cooperation with Aalto SCI and Aalto ECON, Tampere
University and University of Helsinki. Conference
attendance is free.

Conference keynote speakers include:

Prof. Marc Hassenzahl (Folkwang University, User Experience and Ergonomics in Design, Germany)
Prof. Philip M. Napoli (Fordham University, U.S.)
Dr. Geoffroy Patriarche (Facultés universitaires Saint-Louis, Belgium, Chair of the COST Action Transforming Audiences,
Transforming Societies)
Prof. Seija Ridell (University of Tampere, School of Communication, Media and Theatre)

The first conference day includes a panel in which Finnish researchers will present their viewpoints on studying evolving media relations. Panel speakers include Heikki Heikkilä, Merja Helle, Irma Hirsjärvi, Sirkku Kotilainen, Kaarina Nikunen, Pirkko Oittinen, Tiina Onikki-Rantajääskö, Liina Puustinen, Niklas Ravaja, and Maija Töyry.

We invite short papers (see CFP for conference working groups) on your ongoing research or plan for future research dealing with the themes of the conference. Submissions are reviewed and selected papers will be discussed in thematic working groups led by the panelists.
OBS. If you attend the keynote speeches and panels without submitting a paper, please send an email to merja.helle@aalto.fi; state in your mail which day you will be attending.