In order to reinforce UNESCO’s visual identity, a new approach to graphics has been outlined in the context of the elaboration of the new communication and public information strategy. The pattern of a “delta” has been chosen as being a place of convergence and fertilization. It symbolizes UNESCO’s role as catalyst and mobilizer of energies as it makes its contribution to peace by
encouraging human development, cultural pluralism and the sharing of knowledge in a spirit of respect for the diversity of peoples. The cover of the Medium-Term Strategy is one of the first to present this graphic concept which, in a variety of forms, will be used for all publications and productions by UNESCO in the course of the next six years. The Medium-Term Strategy for 2002-2007 (31 C/4 Approved), contained in the present document, represents together with the Programme and Budget for 2002-2003 (31 C/5 Approved) the programmatic pillar of UNESCO’s reforms as approved by UNESCO’s General Conference in its resolution III/1, adopted at its 31st session held in October-November 2001.
The Strategy aims at projecting a new vision and a new profile for the Organization. As Director-General I am pleased to note that governments unanimously welcomed and endorsed the proposals I had submitted for their consideration. Document 31 C/4 bears evidence of our joint determination to concentrate, focus and set priorities. UNESCO must make strategic choices based on its mandate and a dynamic analysis of its comparative advantage and of emerging challenges. UNESCO cannot be everything for everybody. It must define niches. It must drop marginal endeavours. And we must recognize what we are not alone in an increasingly competitive international environment. Partnerships will be key to be effective and to strengthen outreach and acceptance. We will therefore seek to engage not only governments and other international and intergovernmental organizations,
but also civil society and the private sector through partnerships, linkages and networking. Let me underline in particular our commitment to contribute to joint and purposeful action by the United Nations system, especially in pursuing the targets contained in the United Nations Millennium Declaration. In that regard, let me highlight that UNESCO joined in early 2001 the United Nations Development Group (UNDG), which will allow UNESCO to interact much better with other sister organizations of the United Nations at large. All this will be an important component of the Organization’s roadmap for the future, not least in performing its functions as laboratory of ideas, standard-setter, clearing house, capacity-builder in Member States and catalyst for international cooperation.