Abstract: Recognizing that new and old media coexist in media markets, the overarching aim of this study is to investigate how the perceived characteristics of online video platforms and consumer-related factors affect consumer intention to use the Internet and television to watch video content. The primary theoretical foundations are the theory of planned behavior (TPB) and the technology acceptance model (TAM). By extending TAM and TPB into other constructs, the present study aims to provide richer explanations for consumers’ choice of a video platform in the competitive video marketplace. This study used a survey method to collect data. A total of 1500 adults throughout the US who use the Internet were employed for the sample of the main survey. For the analysis to test hypotheses, 388 responses were used. This study found that the more consumers perceive online video platforms differ from television in satisfying their needs, the more likely they are to use online video platforms. The relative advantage and compatibility of online video platforms decrease the likelihood of using television.
Keywords: Online video; Television; Technology acceptance model; Theory of planned behavior; Video platforms; Internet
Chiao-Chen Chang, Examining users’ intention to continue using social network games: A flow experience perspective, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 311-321, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2012.10.006.
Abstract: Social network sites games (SNGs) are growing in acceptance for users, but the intention to continue using such games requires further exploration because of the acceptance–discontinuance anomaly phenomenon (i.e., users discontinuing use of SNGs after initially accepting them). The study integrates interaction and value as the antecedents of user satisfaction and flow experience; furthermore affects the SNG continuance. The results reveal the importance of flow experience, which plays a mediation role and produces indirect effects in predicting the SNGs continuance in the model. Based on the results, practical implications for SNG marketing strategies and theoretical implications will be provided.
Keywords: Social network game; Continuance; Flow experience; Satisfaction; Interaction; Value
Special FOCUS ON CHINA
Jan Servaes, The many faces of (soft) power, democracy and the Internet, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 322-330, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2013.04.001.
Starting from a brief roundup of the correlation between ICTs and politics in Asia, and especially China, this introduction to a special issue on China explores a number of the more political and technological issues related to power and the Internet. It highlights some opportunities and dangers from a democratic technology perspective.
Chengyu Xiong, Coexist, complement, converge and innovate: Public diplomacy of US–China Internet Industry Forum, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 331-334, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2011.11.002.
Abstract: Culture and value are new dimensions for international relations after the term “soft power” was coined, and public diplomacy became an important initiative to gain soft power. As a successful case in US–China public diplomacy, the US–China Internet Industry Forum (UCIIF) proves that, in noopolitik there exists a rule from coexistence, complementation to convergence and innovation, which has a close relationship with its diplomatic operations. This case also provides important inspiration for the future US–China relations.
Keywords: Public diplomacy; UCIIF; Coexist; Complement; Converge; Innovate
Guangchao Charles Feng, Steve Zhongshi Guo, Tracing the route of China’s Internet censorship: An empirical study, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 335-345, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2012.09.002.
Abstract: Faced with the world’s largest Internet population, the Chinese government is torn between its massive drive for marketization and the need to curb cyber dissent. This paper investigates how the Chinese state censors the Internet by tracing the trajectory of mechanisms to block websites non grata. Results show that Chinese government’s Internet control methods are diverse with systematic collaborations from local authorities at various administrative levels. We also found evidence that the government has customized blocking strategies for what it considers to be important websites. The efficacy and implications of China’s Internet censorship system were also discussed.
Keywords: Internet; Censorship; China; Control
Song Shi, The use of Web2.0 style technologies among Chinese civil society organizations, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 346-358, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2012.04.003.
Abstract: Based on a nationwide survey of more than 500 CSOs in China conducted in 2009, the research presented herein provides the first set of data and the first quantitative analysis regarding the use of Web2.0 technologies among Chinese CSOs. First, it attempts to answer the basic but crucial questions: Whether, on the whole, China’s CSOs use Web2.0 style technologies, and how widely different Web2.0 style technologies have been adopted among China’s CSOs. Second, it attempts to answer whether there is a regional difference (East China/Central China/West China) in the adoption of Web2.0 technologies; whether there is a difference in Web2.0 technologies adoption by financial resource (of CSOs); if yes, which group of CSOs are disadvantaged. This research found that most of the chosen Web2.0 style technologies have been widely adopted by CSOs. The use of Web2.0 style technologies and social media is likely to become a widespread phenomenon among CSOs in China. We found CSOs with medium financial support are more likely to use Web2.0, whereas CSOs with high financial support are left behind in the use of some Web2.0 technologies. More importantly, we found there is a regional inequality in the adoption of Web2.0 style technologies. CSOs in western China are left behind in the adoption of Web2.0. And CSOs in eastern China are more likely to use blog and Forum/BBS; CSOs in central China are more likely to upload video materials.
Keywords: Web2.0; Internet; China; Civil society organization; Non-governmental organization; Social media; ICT
Yi Mou, David Atkin, Hanlong Fu, Carolyn A. Lin, T.Y. Lau, The influence of online forum and SNS use on online political discussion in China: Assessing “Spirals of Trust”, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 359-369, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2013.04.002.
Echoing the significance of mobile online networks in fueling the Arab Spring, the present study seeks to better understand social media influences in China by studying political activity among Chinese netizens. A survey of Chinese college students examines the influence of online social networks in the context of political attitudes and political participation. Study results reveal a moderate but positive impact of online forum and social networking site use on online political discussion. Implications for political change in the social networking era, particularly in regimes that practice Internet censorship like China’s, are discussed.
Minghua Xu, Television reform in the era of globalization: New trends and patterns in post-WTO China, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 370-380, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2012.01.002.
Abstract: Taking China’s accession into WTO as a key point, this article attempts to investigate the manner in which two important market-oriented television policies have been made in China, namely ‘Separation of TV program Production and Broadcasting (STVPB)’ and ‘Broadcasting Consolidation and Reorganization (BCR)’. In addition, it also tries to examine how these market-oriented policies have been implemented with Chinese characteristics and how they have influenced the operation of Chinese broadcasting market. In this article, it argues that television reform with Chinese characteristics is very likely to provide favorable conditions for the co-existence or co-operation of politics and market. In particular, it suggests that the effectiveness of Chinese state’s control power has not been weakened but strengthened with its adoption of market-oriented reform in post-WTO period. Under such circumstances, the future of Chinese television is less likely to evolve into a free competition mechanism, but more likely into a pattern in which the state-owned media capitals achieve rapid growth and dominance through the process of market-oriented reform, and private and foreign ones have to choose for collaboration or even dependence upon the former.
Keywords: Globalization; Media commercialization; Television reform; WTO; China
Hanlong Fu, David Atkin, DTV standards and transition: A comparative policy analysis, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 381-392, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2011.10.001.
Abstract: China recently has emerged as a serious player in setting ICT standards, as evidenced by its presence in major conferences on standardization with the International Telecommunications Union. While the ATSC standard contributed to the successful completion of the DTV transition in the US, China’s home-grown DTV standard bears little, to date, on its relative success in converting one third of its cable households to digital service. In light of these differing outcomes, this paper identifies and compares the strategies behind the quest for national DTV standards by retracing the key policy initiatives in China and the US. Our analysis suggests that protectionist impulses shaping distinct standards for the US (Grand Alliance), China, and other regions dampen prospects for a global standard in DTV. However, the US has been more successful at maintaining the kind of balance between industry and governmental policy that is critical to maintaining technological innovation and a competitive marketplace.
Keywords: Digital TV; Standards; Policymaking; China; The US
Jia Lu, Ian Weber, Technology adoption and content consumption in Chinese television: Local city, national city, and global city, Telematics and Informatics, Volume 30, Issue 4, November 2013, Pages 393-401, ISSN 0736-5853, http://dx.doi.org/10.1016/j.tele.2011.02.003.
Abstract: Advances in media technologies allow people to restructure their relations across a broad range of time and space. As a result, modern communities are organized on local, national, and global bases. These communities are sustained and developed by media technologies their members adopt and characteristic media contents they consume. This article explores the relations between technology adoption, content consumption, and modern communities in Chinese television. The results indicate that the space-biased feature of television is enhanced by a combination of space-biased technologies and ritualized contents (i.e., drama and popular entertainment). Meanwhile, the over-emphasized space-biased feature is counterbalanced by a combination of time-biased technologies and instrumental contents (i.e., knowledge/information programs). Of more importance, the study supports three development trajectories of modern communities and media: (1) the larger scale the community has, the more the community relies on media to organize and coordinate; (2) the larger scale the community has, the less the community is tied to the traditional sources; and (3) the larger scale the community has, the less the community has shared cultural practices.
Keywords: China; Television; New media technology; Programming; Community; Time; Space