Inkception – The Participatory Turn in the Publishing Sphere

Inkception – The Participatory Turn in the Publishing Sphere

This is not a normal screening. This is a screening of transmedia essays.

To disseminate the findings and outputs from WG2 Audience Interactivity and Participation to a wider audience, and to experiment an innovative pedagogical approach of teaching the concepts and practices related to media convergence and transmedia, Yuwei Lin worked with her first-year undergraduate students in the School of Arts and Media at the University of Salford (UK) to deliver a transmedia essay, which should be a video or an audio transcript of one of the two following academic papers written by WG2 members of the COST Action:

Carpentier, N. (2011). The concept of participation – If they have access and interact, do they really participate? CM: Communication Management Quarterly, 21, pp. 13-36.
Pasquali, F. (2011). The participatory turn in the publishing industry: Rhetorics and practices. CM: Communication Management Quarterly, 21, pp. 203-220.

Essentially, the assignment was about turning a complex academic paper into an accessible and entertaining short video or audio. To produce this transmedia essay, students needed to read and comprehend the paper, and then transcribe and/or translate it into a 5-minute video or audio article.

The students decided what genre the video or audio recording was going to be – may it be a drama, a comedy, a talk show, an animation, an interview, a documentary or mockumentary.

The project took place on Semester 1 2012-13 (Oct 2012 – Jan 2013) and had engaged 138 Salford students and 26 transmedia essays were materialised. Nico Carpentier visited the University of Salford on 29 November 2012 to give a guest lecture (and a repeated one) to the students, and provided feedback to the students’ ongoing work. This session will showcase the top-quality student work resulting from this exercise carefully and collectively chosen by Nico, Francesca, Greg (my teaching assistant) and myself.

The film is released under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) and is available at

To satisfy your curiosity, a trailer is at

The project was supported by the COST Action IS0906 Transforming Audiences, Transforming Societies (